Monday, December 18, 2017

All the things that went through Jeremy Jones’s head during his 20,000-foot first descent

Spoiler Alert: There’s a good chance Jimmy Buffett will creep into your head when you’re trying to cheat death. By Andrew J. Pridgen Truckee’s Jeremy Jones recently spent 40 minutes jump turning down a spine in the Himalayas. That’s roughly the equivalent of running around and getting knives thrown at you in the dark for an entire episode of House...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...

Let’s host a Winter Olympics in a city with more than 1 million impoverished mole people, no clean water or air, zero chance of snow and venues more than...

The mistake of Beijing as host of the 2008 summer games is all but forgotten in wake of disastrous decision to award the 2022 winter games...to Beijing. BTW, has the Olympic Torch ever been used to light a city on fire? By Andrew Pridgen The IOC this week chose Beijing to host the 2022 Winter Olympics based on the 2008...

Squaw CEO Andy Wirth is the Aaron Sorkin of terrible emails

Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew J. Pridgen Whether it’s “confirming the prevailing wisdom” (<-- my favorite #wirthline to date; how does one confirm such ambiguities?) that Olympic Valley residents shouldn’t have the power to incorporate or his latest offering attempting to muzzle board members while wearing...

There is only one option now. Fight.

Only 10 weeks into his tenure and Trump has ensured that the US has gone from global leader in climate change to global denier, pretending his rollbacks—specifically set to boost bottom lines for dying industries...and kill the planet—are creating something besides unmitigable and irreversible havoc. By Justin Broglio Imagine you get sick. At first, it’s just a cough, sore throat, and...

Trump Nation’s uprising would soon be undone by its own absence of physical well-being

We used to be a country defined by physical and mental fitness. For a growing swelling portion of the population, that is no longer the case. By Andrew J. Pridgen Republican nominee Donald J. Trump and the fringe masses of anti- basic human decency proles he’s whipped into a relatively dangerous mass frenzy have one thing in common. And surprisingly, it’s...

USFS officials are clearly ignoring the fact that they stumbled upon a mass murder scene at Lake Shasta

The 2016 Slaughterhouse Island massacre is second only to obscene data overages caused by Snapchat as a parent’s worst nightmare. By Andrew J. Pridgen The internets grew a new tail Tuesday from posted pictures of a University of Oregon outdoor school field trip turned deadly orgy of careless bottled water discarding on a spit of land called—ready—fucking Slaughterhouse Island at...