Monday, December 18, 2017

Squaw CEO Andy Wirth is the Aaron Sorkin of terrible emails

Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew J. Pridgen Whether it’s “confirming the prevailing wisdom” (<-- my favorite #wirthline to date; how does one confirm such ambiguities?) that Olympic Valley residents shouldn’t have the power to incorporate or his latest offering attempting to muzzle board members while wearing...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

This is not the El Niño you are looking for

Sorry bro, that Super El Niño you’re waiting on is just a symptom of you fucking up the planet/turning the ocean into a hot tub. Signed, every dying fish everywhere. By Andrew J. Pridgen Guess fucking what? The oceans are getting warmer ALL THE FUCK OVER. And guess who did that? We did. (<--I blame myself actually. I blame myself for driving a SUV...

Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso

This week's social media equivalent of someone 'introducing' you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places Facebook post from World Cup skier Julia Mancuso of she and bestie/rad snowboarder Hannah Teter paddleboarding in bikinis on Lake Tahoe this week produced this particular comment thread: https://www.facebook.com/JuliaMancusoUSA/photos/a.10151613204437693.1073741826.131459577692/10152906345252693/?type=1&comment_id=10152906353447693&offset=0&total_comments=124&comment_tracking={%22tn%22%3A%22R3%22} Robert Dwyer Perfect butt! ! Like ·...

Let’s host a Winter Olympics in a city with more than 1 million impoverished mole people, no clean water or air, zero chance of snow and venues more than...

The mistake of Beijing as host of the 2008 summer games is all but forgotten in wake of disastrous decision to award the 2022 winter games...to Beijing. BTW, has the Olympic Torch ever been used to light a city on fire? By Andrew Pridgen The IOC this week chose Beijing to host the 2022 Winter Olympics based on the 2008...

This Western States 100 Sizzle Reel is going to make you want to run 100 miles and be a better human being

You’ve seen it right? Five minutes that will change your life. By Andrew Pridgen The Western States 100 is a cross-country mountain range running race that starts at the base of Squaw Valley USA, rushes up a giant granite rock face and then ambles 97 more miles of dirt and stream and loose rock and mule ear 18,000 feet toward the...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...

Why does the America’s Cup fucking suck so bad?

What's up America's Cup? By Andrew Pridgen That's an actual question, not the rhetorical kind. It's like what the fuck is up with you? For starters, and I'm not even gonna mess around, like could you take the word America off your title? I checked with Obama and he's like "unless they can come up with a more American sport than sailing...