Tuesday, October 17, 2017

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...

This is not the El Niño you are looking for

Sorry bro, that Super El Niño you’re waiting on is just a symptom of you fucking up the planet/turning the ocean into a hot tub. Signed, every dying fish everywhere. By Andrew J. Pridgen Guess fucking what? The oceans are getting warmer ALL THE FUCK OVER. And guess who did that? We did. (<--I blame myself actually. I blame myself for driving a SUV...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Who run the world? The female-first future of Coalition Snow

The Tahoe-bred ski and snowboard company built by women and for women expands with a youth line. Here, Coalition Snow's co-founders check back in with DPB on International Women's Day to show us who run this mutha! Interview by Andrew J. Pridgen When last we checked in with Coalition Snow co-founders Jen Gurecki and Danielle Rees, it was 2015, the pair...

How is skiing vs. snowboarding still a thing?

Oh, Gapers with lawyers. That’s how. By Andrew J. Pridgen Full disclosure: I snowboard and I ski. I am equal parts obsessed with Shane and Jeremy. ...And most people I know who have lived or done any significant time in mountain towns can do both. Many can also mountain bike, skate ski, classic ski, tele ski, snort wasabi and still belt out Private...

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso

This week's social media equivalent of someone 'introducing' you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places Facebook post from World Cup skier Julia Mancuso of she and bestie/rad snowboarder Hannah Teter paddleboarding in bikinis on Lake Tahoe this week produced this particular comment thread: https://www.facebook.com/JuliaMancusoUSA/photos/a.10151613204437693.1073741826.131459577692/10152906345252693/?type=1&comment_id=10152906353447693&offset=0&total_comments=124&comment_tracking={%22tn%22%3A%22R3%22} Robert Dwyer Perfect butt! ! Like ·...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...