Monday, June 26, 2017

Looking for a job in Tahoe? The North Lake Tahoe Resort Association’s high-end search for a vengeful mouthpiece has begun. Typos in resume optional, but recommended.

It's human 'N'ature to not want to work very hard unless it comes to picking fights with local media and ghost writing press releases taking credit for things that would have happened anyway. Written by Kyle Magin It takes $42,000 to hire a bully. That’s how much Sandy Evans-Hall, the CEO of the North Lake Tahoe Resort Association, got in taxpayer dollars...

The private equity firm that owns Squaw Valley-Alpine Meadows is a hyper-local example of how America is being rotted out from the inside

Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a strange and context-free Instagram rant about silencing the “trolls and haters” on their “corner” of the internet. By way of background, the post was...

Squaw Valley’s Private Equity Firm Ownership Complains About Internet Trolls By Trolling the Internets

Dear KSL, Why do you have to ruin an already awful week on your mountain...with more awfulness on the internets? And why do you pretend you’re the victim? You, after all, never pay taxes. Oh, and what the fuck is a “massive 23 foot storm”? Is that like a misbegotten Point Break reference or something? By Andrew J....

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

What to expect when you’re expecting a battle: Keep Squaw True community organizers are already planning next steps in fight to save Squaw from absentee developers

Placer County Supervisors showed little regard for what residents of the Tahoe Basin want in a development by approving a 760-unit Martis Valley West project in October. A lawsuit soon followed. They are now expected to kowtow to current Squaw owner KSL’s mid-20th century mountain-town-as-airport-Hilton vision for Olympic Valley 9 a.m. Tuesday, Nov. 15 in Kings Beach. How it...

JT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw corporate overlords

And we rebut Holmes' well-timed appeal to the public prior to Placer County Supes' Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for Squaw. By Andrew J. Pridgen Say it ain’t so JT. Like basically everyone else on this ever-revolting, ever spinning green and blue marble, I am a fan of JT Holmes...

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...

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