Monday, March 27, 2017

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

The three stages of social media grieving for Dean Potter

It’s not hard for me to say this but I’m pretty unmoved by the death of Dean Potter. Though you wouldn’t know it if you looked at my Facebook. By Andrew Pridgen Upon hearing the news of free soloist/slackliner/BASE jumper Dean Potter’s final flight Sunday, I felt the lump in my stomach, but was bereft. I wasn’t shocked by his death. I...

Saying Goodbye to Golfer Guy

Not only are Golfer Guy’s actions and attitude horrible for the environment but the asshole culture that has evolved as his numbers continue to dwindle is vexing. By Andrew Pridgen For a time, my father was a Golfer Guy but never really knew it. Most Golfer Guys don’t. The tidewaters turned up a number of things in the immediate recession that was...

For Fail: Lake Tahoe’s landmark properties on the market an indicator of the region’s financial troubles

The first week of February kicks off sports’ shoulder season—approximately now until tourney time/spring training. To celebrate, DPB will release its Tahoe Trilogy, three stories about the current state of Lake Tahoe’s financial outlook, environmental health and planned development. Below, Part I. By Andrew Pridgen The Thunderbird Lodge, an East Shore manse with the James Bond villain underground boat entry, once played...

Squaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is revelatory wordplay—a brazen and purposeful liberation from fact, reason and truth

The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary grammarian and internet provocateur Andy Wirth’s latest transmission to his waiting public is verily a thinly disguised free verse poem. Wirth uses repetition and occasional rhyming along with his unique sentence structure, signature...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

The private equity firm that owns Squaw Valley-Alpine Meadows is a hyper-local example of how America is being rotted out from the inside

Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a strange and context-free Instagram rant about silencing the “trolls and haters” on their “corner” of the internet. By way of background, the post was...

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