Friday, October 20, 2017

The private equity firm that owns Squaw Valley-Alpine Meadows is a hyper-local example of how America is being rotted out from the inside

Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a strange and context-free Instagram rant about silencing the “trolls and haters” on their “corner” of the internet. By way of background, the post was...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

How to remember Erik Roner’s life without focusing on his death

Truckee resident Erik Roner, 39, died Monday in a skydiving accident at Squaw. The incident was the equivalent of a NASCAR driver perishing in a head-on on the way to the store to grab a gallon of milk. That said, Roner was a guy who lived without limits and died within them. I only hope his life is recalled...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

Suspended Animation

The first week of February kicks off sports’ shoulder season—approximately now until tourney time/spring training. To celebrate, DPB will release its Tahoe Trilogy, three stories about the current state of Lake Tahoe’s financial outlook, environmental health and planned development. Below, part II. By Kyle Magin The best analogy for living in a ski town with no snow probably comes from Matthew McConaughey’s...

The Cal Neva is set to reopen on Sinatra’s 100th birthday

Frank Sinatra owned Crystal Bay’s Cal Neva from 1960 to 1963. That time, while brief, has defined more than any other the image and the lore of the border-straddling hotel-casino towering over the waters of North Lake Tahoe's dramatic granite shelf. As new ownership claims they'll bring back the Sinatra "glory days,” starting on the night of the crooners...

Squaw kicks off summer by announcing a partnership with the worst thing man has ever created: A ‘ski’ resort in China

Andy Wirth has a fever ...and the only cure is press releases about more bad decisions. By Andrew J. Pridgen In the annual Homer head-slapping summer kick-off, Squaw Valley announced last week that it will partner with, ready? A ski resort in China. ...Which is kind of the same thing as saying you think those red Trump hats are "kinda cool," or...

The three stages of social media grieving for Dean Potter

It’s not hard for me to say this but I’m pretty unmoved by the death of Dean Potter. Though you wouldn’t know it if you looked at my Facebook. By Andrew Pridgen Upon hearing the news of free soloist/slackliner/BASE jumper Dean Potter’s final flight Sunday, I felt the lump in my stomach, but was bereft. I wasn’t shocked by his death. I...

Q&A with Coalition Snow co-founders Jen Gurecki and Danielle Rees

Beyond the Press Box is a regular feature profiling the folks who color outside the lines of sport. Interview by Andrew Pridgen You know those really really good ideas? The wake up in the middle of the night kind. The it’ll change the world as soon as you’ve finished your Cinnamon Toast Crunch and rinsed off...and take the dog out kind....

Squaw CEO Andy Wirth is the Aaron Sorkin of terrible emails

Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew J. Pridgen Whether it’s “confirming the prevailing wisdom” (<-- my favorite #wirthline to date; how does one confirm such ambiguities?) that Olympic Valley residents shouldn’t have the power to incorporate or his latest offering attempting to muzzle board members while wearing...