Monday, August 21, 2017

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

For Tanya

Mother, survivor, teacher, community activist, writer and editor Tanya Canino passed away on Friday, Sept. 9. She was 55. By Andrew J. Pridgen It was no secret that Tanya Canino and I didn’t share the same newsroom philosophy. Also, she took my job. So, yeah, we had kind of a rough start. For most of 2007, I was interim editor of...

Sierra Club just posted a pair of job openings for its mag which means all the writers are busy ‘tweaking’ their cover letters today

Awww yeah, I’m gonna get the shit out of this job! By Andrew J. Pridgen I am, admittedly, super good at two things. They are: Coming up with incredible ideas in the middle of the night. Like last night it was a tornado in a jar. I don’t know exactly what that is, but I think it’d be like a lava lamp-type night...

This is not the El Niño you are looking for

Sorry bro, that Super El Niño you’re waiting on is just a symptom of you fucking up the planet/turning the ocean into a hot tub. Signed, every dying fish everywhere. By Andrew J. Pridgen Guess fucking what? The oceans are getting warmer ALL THE FUCK OVER. And guess who did that? We did. (<--I blame myself actually. I blame myself for driving a SUV...

Squaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is revelatory wordplay—a brazen and purposeful liberation from fact, reason and truth

The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary grammarian and internet provocateur Andy Wirth’s latest transmission to his waiting public is verily a thinly disguised free verse poem. Wirth uses repetition and occasional rhyming along with his unique sentence structure, signature...

The craps table is full of assholes: This and other musings from 28 minutes at a casino on New Year’s Eve

These scenes are a reminder of how adept we’ve become at pretending the glue-gunned feathers holding together our economic and moral fabric are going to hold. By Andrew J. Pridgen I come from gambling stock. My great-grandfather on my mother’s side was a degenerate Scandinavian card player who died in a trailer outside Vegas back when Vegas was more holes in...

What to expect when you’re expecting a battle: Keep Squaw True community organizers are already planning next steps in fight to save Squaw from absentee developers

Placer County Supervisors showed little regard for what residents of the Tahoe Basin want in a development by approving a 760-unit Martis Valley West project in October. A lawsuit soon followed. They are now expected to kowtow to current Squaw owner KSL’s mid-20th century mountain-town-as-airport-Hilton vision for Olympic Valley 9 a.m. Tuesday, Nov. 15 in Kings Beach. How it...

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

The private equity firm that owns Squaw Valley-Alpine Meadows is a hyper-local example of how America is being rotted out from the inside

Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a strange and context-free Instagram rant about silencing the “trolls and haters” on their “corner” of the internet. By way of background, the post was...

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