Friday, December 15, 2017

The Oregon Ducks will go 5-7 this season. Here’s how (and why)

Hint: It’s not just Mark Helfrich. Well, it’s mostly Helfrich...but not all Helfrich. By Andrew J. Pridgen Every civilization has its rise, apex, then demise. Unfortunately, for reasons he can’t 100-percent control or articulate, Oregon football coach Mark Helfrich will be the man fingered for destroying the Ducks’ unprecedented two-decade run to big-time college football prominence, and—perhaps more importantly for...

Squaw kicks off summer by announcing a partnership with the worst thing man has ever created: A ‘ski’ resort in China

Andy Wirth has a fever ...and the only cure is press releases about more bad decisions. By Andrew J. Pridgen In the annual Homer head-slapping summer kick-off, Squaw Valley announced last week that it will partner with, ready? A ski resort in China. ...Which is kind of the same thing as saying you think those red Trump hats are "kinda cool," or...

Squaw sets up scarecrow nonprofit to seduce, frighten Basin residents

...But the best part is Tahoe only gets its nonprofit AFTER the reason for NEEDING a nonprofit is built. By Andrew J. Pridgen Here comes the supposed nonprofit arm of the private equity firm hellbent on turning Olympic Valley into the Four Points Sheraton near the MacArthur Maze. Squaw announced Tuesday that they’ve launched a boy band version of a 501(c)(3)...

Looking for a job in Tahoe? The North Lake Tahoe Resort Association’s high-end search for a vengeful mouthpiece has begun. Typos in resume optional, but recommended.

It's human 'N'ature to not want to work very hard unless it comes to picking fights with local media and ghost writing press releases taking credit for things that would have happened anyway. Written by Kyle Magin It takes $42,000 to hire a bully. That’s how much Sandy Evans-Hall, the CEO of the North Lake Tahoe Resort Association, got in taxpayer dollars...

Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso

This week's social media equivalent of someone 'introducing' you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places Facebook post from World Cup skier Julia Mancuso of she and bestie/rad snowboarder Hannah Teter paddleboarding in bikinis on Lake Tahoe this week produced this particular comment thread: https://www.facebook.com/JuliaMancusoUSA/photos/a.10151613204437693.1073741826.131459577692/10152906345252693/?type=1&comment_id=10152906353447693&offset=0&total_comments=124&comment_tracking={%22tn%22%3A%22R3%22} Robert Dwyer Perfect butt! ! Like ·...

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...

The Reno Gazette-Journal shares blueprint for a no-newspaper future in mid-sized American cities

...And, of course, a suggestion on how to fix it. By Andrew J. Pridgen While spending time in Northern Nevada recently, I was saddened to hear that the paper of record there, the Reno Gazette-Journal, will liquidate in May. The newspaper dates back to the Gold Rush era and was founded shortly after a reporter by the name of Samuel Clemens...

Who run the world? The female-first future of Coalition Snow

The Tahoe-bred ski and snowboard company built by women and for women expands with a youth line. Here, Coalition Snow's co-founders check back in with DPB on International Women's Day to show us who run this mutha! Interview by Andrew J. Pridgen When last we checked in with Coalition Snow co-founders Jen Gurecki and Danielle Rees, it was 2015, the pair...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...