Monday, March 27, 2017

Squaw sets up scarecrow nonprofit to seduce, frighten Basin residents

...But the best part is Tahoe only gets its nonprofit AFTER the reason for NEEDING a nonprofit is built. By Andrew J. Pridgen Here comes the supposed nonprofit arm of the private equity firm hellbent on turning Olympic Valley into the Four Points Sheraton near the MacArthur Maze. Squaw announced Tuesday that they’ve launched a boy band version of a 501(c)(3)...

JT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw corporate overlords

And we rebut Holmes' well-timed appeal to the public prior to Placer County Supes' Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for Squaw. By Andrew J. Pridgen Say it ain’t so JT. Like basically everyone else on this ever-revolting, ever spinning green and blue marble, I am a fan of JT Holmes...

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

What to expect when you’re expecting a battle: Keep Squaw True community organizers are already planning next steps in fight to save Squaw from absentee developers

Placer County Supervisors showed little regard for what residents of the Tahoe Basin want in a development by approving a 760-unit Martis Valley West project in October. A lawsuit soon followed. They are now expected to kowtow to current Squaw owner KSL’s mid-20th century mountain-town-as-airport-Hilton vision for Olympic Valley 9 a.m. Tuesday, Nov. 15 in Kings Beach. How it...

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

Why the Squaw-Alpine gondola won’t ever happen (and why that’s a good thing)

When I was 19, I walked around with an ‘X-Files: I want to believe’ t-shirt on (late-bloomer). I feel like Squaw/Alpine should issue similar gear for their proposed connector gondola and then look and see the calendar says: ‘it’s 2015 and the time for a gondola has passed.’ By Andrew J. Pridgen My X-Files shirt was not only aligning my sci-fi/Gillian...

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