Friday, December 15, 2017

Squaw CEO Andy Wirth is the Aaron Sorkin of terrible emails

Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew J. Pridgen Whether it’s “confirming the prevailing wisdom” (<-- my favorite #wirthline to date; how does one confirm such ambiguities?) that Olympic Valley residents shouldn’t have the power to incorporate or his latest offering attempting to muzzle board members while wearing...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

How to remember Erik Roner’s life without focusing on his death

Truckee resident Erik Roner, 39, died Monday in a skydiving accident at Squaw. The incident was the equivalent of a NASCAR driver perishing in a head-on on the way to the store to grab a gallon of milk. That said, Roner was a guy who lived without limits and died within them. I only hope his life is recalled...

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...

Let’s host a Winter Olympics in a city with more than 1 million impoverished mole people, no clean water or air, zero chance of snow and venues more than...

The mistake of Beijing as host of the 2008 summer games is all but forgotten in wake of disastrous decision to award the 2022 winter games...to Beijing. BTW, has the Olympic Torch ever been used to light a city on fire? By Andrew Pridgen The IOC this week chose Beijing to host the 2022 Winter Olympics based on the 2008...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

Why the Squaw-Alpine gondola won’t ever happen (and why that’s a good thing)

When I was 19, I walked around with an ‘X-Files: I want to believe’ t-shirt on (late-bloomer). I feel like Squaw/Alpine should issue similar gear for their proposed connector gondola and then look and see the calendar says: ‘it’s 2015 and the time for a gondola has passed.’ By Andrew J. Pridgen My X-Files shirt was not only aligning my sci-fi/Gillian...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...