Monday, March 27, 2017

P&G’s Olympic mom spots are making my eyes all sweaty

Procter & Gamble’s Olympic advertising is designed to leave you a sobbing mess, and they’re assholes for being good at it. Written by Kyle Magin I knew what I was doing when I YouTubed Procter & Gamble’s 2016 Olympic ‘Moms’ ad. In every Olympics since 2010, P&G has run an ad designed to make you weep by showcasing the devotion of...

Hey Oregon football, never f*cking tell me what to wear again

#wearyourflannel By Andrew J. Pridgen Those who know me know one thing: I am sartorially challenged. To take down a wholesale inventory of my wardrobe is to read a normal person’s packing list for a three-day work trip: Two pair(s) of jeans, one for work, one for Friday/Saturday go-out (no, they don’t have white stitches.) Two business casual work shirts with various...

Not just the same old same old for baseball

Baseball's midsummer All Star showcase last week was a reminder that the national pastime is once more moving to the fore. A youth movement, a multi-cultural wave of talent and an increasingly savvy front office are pushing on an ever growing demographic ...which is exactly what boxing should be — and isn't — doing. Written by Kyle Magin I had a...

Ali

I know where I'm going and I know the truth, and I don't have to be what you want me to be. I'm free to be what I want. — Muhammad Ali By Kyle Magin Were Muhammad Ali born 50 years earlier than 1942, he’d have been lucky to get a shot at the heavyweight boxing title of the world, and...

Ziggy Snider’s no. 1 fan

As Indy 500 prepares for its 100th start Sunday morning, a story about my father and how much he longed to be a part of just one of them. By Andrew J. Pridgen For almost a decade starting in the late-'70s my family lived in Bakersfield. My attorney father was doing oil litigation, and my mother had grown up in...

Squaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash and Run

Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but burnt the edges of to make it look like an old treasure map like you did for a 5th grade project, let’s get...

Locals and Conservationists May Have to Make a Deal with the Devil to Save Squaw

How to un-fuck Squaw Valley. (Click here to see why it's fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a party line that is completely out of step with the community, with the environment and with industry trends. Wirth’s employer is currently stopping just...

Why it’s OK to root for present-day San Francisco to fail even if (especially if) you’re from there

A gated community. A city that is becoming uniformly wealthy, out of reach and out of touch. Too much reclaimed wood. Too many high-backed chairs. Teardrop light fixtures, everywhere. Soulless where there used to be a soul. Blank screens where there used to be imagination...Some shitty tapas place called Bask (get it, it's Basque!) where there used to be...

How it feels to be a Duck

It is the morning after Oregon’s worst home loss since the beginning of the Carter administration...and I couldn’t be more nostalgic or more proud. By Andrew Pridgen I first came to know the University of Oregon in the fall of 1993. I was a freshman in Eugene and those first 90 days between drop-off and Thanksgiving were as eventful and...

Serena Williams is the Sting of tennis…and that’s a good thing

How many more decades do Serena and Sting have to toil and dominate before we stop treating them like the belt loop for which society hangs its mobile device and start giving them their due as today's GOATs? By Andrew Pridgen It’s like there should be three 30 for 30 documentaries about Serena Williams. One for each generation of tennis she’s...

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