Saturday, April 29, 2017

Looking for a job in Tahoe? The North Lake Tahoe Resort Association’s high-end search for a vengeful mouthpiece has begun. Typos in resume optional, but recommended.

It's human 'N'ature to not want to work very hard unless it comes to picking fights with local media and ghost writing press releases taking credit for things that would have happened anyway. Written by Kyle Magin It takes $42,000 to hire a bully. That’s how much Sandy Evans-Hall, the CEO of the North Lake Tahoe Resort Association, got in taxpayer dollars...

Squaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is revelatory wordplay—a brazen and purposeful liberation from fact, reason and truth

The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary grammarian and internet provocateur Andy Wirth’s latest transmission to his waiting public is verily a thinly disguised free verse poem. Wirth uses repetition and occasional rhyming along with his unique sentence structure, signature...

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

Squaw Valley’s Private Equity Firm Ownership Complains About Internet Trolls By Trolling the Internets

Dear KSL, Why do you have to ruin an already awful week on your mountain...with more awfulness on the internets? And why do you pretend you’re the victim? You, after all, never pay taxes. Oh, and what the fuck is a “massive 23 foot storm”? Is that like a misbegotten Point Break reference or something? By Andrew J....

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

Squaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash and Run

Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but burnt the edges of to make it look like an old treasure map like you did for a 5th grade project, let’s get...

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

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