Monday, February 19, 2018

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

Who run the world? The female-first future of Coalition Snow

The Tahoe-bred ski and snowboard company built by women and for women expands with a youth line. Here, Coalition Snow's co-founders check back in with DPB on International Women's Day to show us who run this mutha! Interview by Andrew J. Pridgen When last we checked in with Coalition Snow co-founders Jen Gurecki and Danielle Rees, it was 2015, the pair...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...

JT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw corporate overlords

And we rebut Holmes' well-timed appeal to the public prior to Placer County Supes' Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for Squaw. By Andrew J. Pridgen Say it ain’t so JT. Like basically everyone else on this ever-revolting, ever spinning green and blue marble, I am a fan of JT Holmes...

Why the Squaw-Alpine gondola won’t ever happen (and why that’s a good thing)

When I was 19, I walked around with an ‘X-Files: I want to believe’ t-shirt on (late-bloomer). I feel like Squaw/Alpine should issue similar gear for their proposed connector gondola and then look and see the calendar says: ‘it’s 2015 and the time for a gondola has passed.’ By Andrew J. Pridgen My X-Files shirt was not only aligning my sci-fi/Gillian...

Squaw sets up scarecrow nonprofit to seduce, frighten Basin residents

...But the best part is Tahoe only gets its nonprofit AFTER the reason for NEEDING a nonprofit is built. By Andrew J. Pridgen Here comes the supposed nonprofit arm of the private equity firm hellbent on turning Olympic Valley into the Four Points Sheraton near the MacArthur Maze. Squaw announced Tuesday that they’ve launched a boy band version of a 501(c)(3)...

How is skiing vs. snowboarding still a thing?

Oh, Gapers with lawyers. That’s how. By Andrew J. Pridgen Full disclosure: I snowboard and I ski. I am equal parts obsessed with Shane and Jeremy. ...And most people I know who have lived or done any significant time in mountain towns can do both. Many can also mountain bike, skate ski, classic ski, tele ski, snort wasabi and still belt out Private...

Squaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash and Run

Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but burnt the edges of to make it look like an old treasure map like you did for a 5th grade project, let’s get...

Vail’ed threat to Whistler, ski biz, becomes reality

Something wicked this way comes to the great north. By Andrew J. Pridgen Vail’s purchase of Whistler Blackcomb Holdings Inc. Monday was greeted with some typical “evil empire” knee-jerk, which is to be expected, and in all ways, correct. Colorado-based Vail Resorts Inc. now has the equivalent of Park Place and Boardwalk with its acquisition of North America’s biggest ski...