Sunday, April 22, 2018

Why the Squaw-Alpine gondola won’t ever happen (and why that’s a good thing)

When I was 19, I walked around with an ‘X-Files: I want to believe’ t-shirt on (late-bloomer). I feel like Squaw/Alpine should issue similar gear for their proposed connector gondola and then look and see the calendar says: ‘it’s 2015 and the time for a gondola has passed.’ By Andrew J. Pridgen My X-Files shirt was not only aligning my sci-fi/Gillian...

Squaw CEO Andy Wirth kicks off summer by sharting all over Olympic Valley community

Subtlety is not one of Squaw Valley CEO Andy Wirth’s strong suits. Add writing a cohesive sound bite and good timing to that list. By Andrew J. Pridgen About the time the car was packed Friday afternoon and the tailgate was refusing to shut, Squaw CEO Andy Wirth closed his solitaire window and busted out an epic press release decrying the...

Squaw sets up scarecrow nonprofit to seduce, frighten Basin residents

...But the best part is Tahoe only gets its nonprofit AFTER the reason for NEEDING a nonprofit is built. By Andrew J. Pridgen Here comes the supposed nonprofit arm of the private equity firm hellbent on turning Olympic Valley into the Four Points Sheraton near the MacArthur Maze. Squaw announced Tuesday that they’ve launched a boy band version of a 501(c)(3)...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

Squaw Valley’s Private Equity Firm Ownership Complains About Internet Trolls By Trolling the Internets

Dear KSL, Why do you have to ruin an already awful week on your mountain...with more awfulness on the internets? And why do you pretend you’re the victim? You, after all, never pay taxes. Oh, and what the fuck is a “massive 23 foot storm”? Is that like a misbegotten Point Break reference or something? By Andrew J....

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso

This week's social media equivalent of someone 'introducing' you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places Facebook post from World Cup skier Julia Mancuso of she and bestie/rad snowboarder Hannah Teter paddleboarding in bikinis on Lake Tahoe this week produced this particular comment thread: https://www.facebook.com/JuliaMancusoUSA/photos/a.10151613204437693.1073741826.131459577692/10152906345252693/?type=1&comment_id=10152906353447693&offset=0&total_comments=124&comment_tracking={%22tn%22%3A%22R3%22} Robert Dwyer Perfect butt! ! Like ·...

Who run the world? The female-first future of Coalition Snow

The Tahoe-bred ski and snowboard company built by women and for women expands with a youth line. Here, Coalition Snow's co-founders check back in with DPB on International Women's Day to show us who run this mutha! Interview by Andrew J. Pridgen When last we checked in with Coalition Snow co-founders Jen Gurecki and Danielle Rees, it was 2015, the pair...

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...