Thursday, June 21, 2018

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...

Why the Squaw-Alpine gondola won’t ever happen (and why that’s a good thing)

When I was 19, I walked around with an ‘X-Files: I want to believe’ t-shirt on (late-bloomer). I feel like Squaw/Alpine should issue similar gear for their proposed connector gondola and then look and see the calendar says: ‘it’s 2015 and the time for a gondola has passed.’ By Andrew J. Pridgen My X-Files shirt was not only aligning my sci-fi/Gillian...

#TouchLakeTahoe Is A Profoundly Awful Winter Ad Campaign

The North Lake Tahoe Resort Association is still beating the dead horse that is the laughably ineffective #TouchLakeTahoe ad campaign. Written by Kyle Magin Dairy Queen makes an OK burger. It’s melty and juicy and cut from sort of the same cloth as a Wendy’s burger. You’ve never seen a commercial for a Dairy Queen burger, though. DQ advertises what...

All the things that went through Jeremy Jones’s head during his 20,000-foot first descent

Spoiler Alert: There’s a good chance Jimmy Buffett will creep into your head when you’re trying to cheat death. By Andrew J. Pridgen Truckee’s Jeremy Jones recently spent 40 minutes jump turning down a spine in the Himalayas. That’s roughly the equivalent of running around and getting knives thrown at you in the dark for an entire episode of House...

Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso

This week's social media equivalent of someone 'introducing' you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places Facebook post from World Cup skier Julia Mancuso of she and bestie/rad snowboarder Hannah Teter paddleboarding in bikinis on Lake Tahoe this week produced this particular comment thread: https://www.facebook.com/JuliaMancusoUSA/photos/a.10151613204437693.1073741826.131459577692/10152906345252693/?type=1&comment_id=10152906353447693&offset=0&total_comments=124&comment_tracking={%22tn%22%3A%22R3%22} Robert Dwyer Perfect butt! ! Like ·...

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...

The private equity firm that owns Squaw Valley-Alpine Meadows is a hyper-local example of how America is being rotted out from the inside

Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a strange and context-free Instagram rant about silencing the “trolls and haters” on their “corner” of the internet. By way of background, the post was...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

Looking for a job in Tahoe? The North Lake Tahoe Resort Association’s high-end search for a vengeful mouthpiece has begun. Typos in resume optional, but recommended.

It's human 'N'ature to not want to work very hard unless it comes to picking fights with local media and ghost writing press releases taking credit for things that would have happened anyway. Written by Kyle Magin It takes $42,000 to hire a bully. That’s how much Sandy Evans-Hall, the CEO of the North Lake Tahoe Resort Association, got in taxpayer dollars...