Tuesday, October 16, 2018

The Oregon Ducks will go 5-7 this season. Here’s how (and why)

Hint: It’s not just Mark Helfrich. Well, it’s mostly Helfrich...but not all Helfrich. By Andrew J. Pridgen Every civilization has its rise, apex, then demise. Unfortunately, for reasons he can’t 100-percent control or articulate, Oregon football coach Mark Helfrich will be the man fingered for destroying the Ducks’ unprecedented two-decade run to big-time college football prominence, and—perhaps more importantly for...

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Squaw sets up scarecrow nonprofit to seduce, frighten Basin residents

...But the best part is Tahoe only gets its nonprofit AFTER the reason for NEEDING a nonprofit is built. By Andrew J. Pridgen Here comes the supposed nonprofit arm of the private equity firm hellbent on turning Olympic Valley into the Four Points Sheraton near the MacArthur Maze. Squaw announced Tuesday that they’ve launched a boy band version of a 501(c)(3)...

Outside Bozeman poorly attempts to address ski town rape culture in terrible Trump era post-election archive post

Whether irresponsible, ignorant or just poorly timed, one mountain town lifestyle magazine's quest for Friday click bait backfires. By Justin Broglio Here’s one you may have missed on the internet yesterday. (Note: Not fake news). In a very poorly thought-out attempt to possibly lighten the mode in our country or strike a “conversation” about how women are constantly sexualized, threatened and treated...

Vail’ed threat to Whistler, ski biz, becomes reality

Something wicked this way comes to the great north. By Andrew J. Pridgen Vail’s purchase of Whistler Blackcomb Holdings Inc. Monday was greeted with some typical “evil empire” knee-jerk, which is to be expected, and in all ways, correct. Colorado-based Vail Resorts Inc. now has the equivalent of Park Place and Boardwalk with its acquisition of North America’s biggest ski...

The Reno Gazette-Journal shares blueprint for a no-newspaper future in mid-sized American cities

...And, of course, a suggestion on how to fix it. By Andrew J. Pridgen While spending time in Northern Nevada recently, I was saddened to hear that the paper of record there, the Reno Gazette-Journal, will liquidate in May. The newspaper dates back to the Gold Rush era and was founded shortly after a reporter by the name of Samuel Clemens...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

Squaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is revelatory wordplay—a brazen and purposeful liberation from fact, reason and truth

The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary grammarian and internet provocateur Andy Wirth’s latest transmission to his waiting public is verily a thinly disguised free verse poem. Wirth uses repetition and occasional rhyming along with his unique sentence structure, signature...

“Excerpt from a text convo lamenting how boring ski porn has gotten” A story for aging bros who came of age in mountain towns during the early 2000s

As told by every sad bro ever since the trailer for Fade to Winter dropped Wednesday. By Andrew Pridgen “Sup bro?” texted James. He was sitting in traffic and pretending not to text which made it look even more like he was texting. Pause. (An ellipsis denoting Mike texting back made James smile.) “Sup,” Mike texted. James and Mike have been bros for a decade,...