Friday, September 22, 2017

If you must shop on Friday, shop Patagonia

Patagonia is giving 100% of its Black Friday sales to eco-charities. Form-fitting fleece pullovers that match your Subaru and a PR coup, what’s not to love? By Andrew J. Pridgen For the entirety of this decade up until this time last month, I worked for an e-commerce firm. The melt into a chair that was never set quite right in front...

Meet John Snow: A Ski Movie for the Rest of Us

Below is the pitch for Meet John Snow: A Ski Movie for the Rest of Us. I’m hoping for Wes Anderson to get attached as he handled the skiing during the giant slalom with puppets climax in The Grand Budapest Hotel much better than Ridley Scott would have. Anderson also said he’s interested in making a James Bond movie...

Sierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!

El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño's Southwest flight should be wheels down in the Tahoe Basin sometime Friday. By Andrew J. Pridgen Storm's-a-brewin' which means let the fucking ski resort hype machine begin. In this week's...

The Winter Wait

I did a double-take in my grocery store the other day. Here in my toney north Lake Tahoe neighborhood (it’s affluent, so I’m legally obligated to refer to it as toney or leafy, and since this is a pine tree-dominated environment, you get the former) I’m one of a small handful of year-round dirt bags. That’s why it surprised me so...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

The Cal Neva is set to reopen on Sinatra’s 100th birthday

Frank Sinatra owned Crystal Bay’s Cal Neva from 1960 to 1963. That time, while brief, has defined more than any other the image and the lore of the border-straddling hotel-casino towering over the waters of North Lake Tahoe's dramatic granite shelf. As new ownership claims they'll bring back the Sinatra "glory days,” starting on the night of the crooners...

America the Miserable

Believe it or not, you make the choice to be unhappy, every day. By Andrew J. Pridgen Are you an unhappy person? Are you? That’s not an accusation, that’s a question. Think about it for a minute. Think about your day yesterday. Did you wake up feeling OK about stuff? Did you clear the sleep out of your eyes, heave a big...

Locals and Conservationists May Have to Make a Deal with the Devil to Save Squaw

How to un-fuck Squaw Valley. (Click here to see why it's fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a party line that is completely out of step with the community, with the environment and with industry trends. Wirth’s employer is currently stopping just...

This is not the El Niño you are looking for

Sorry bro, that Super El Niño you’re waiting on is just a symptom of you fucking up the planet/turning the ocean into a hot tub. Signed, every dying fish everywhere. By Andrew J. Pridgen Guess fucking what? The oceans are getting warmer ALL THE FUCK OVER. And guess who did that? We did. (<--I blame myself actually. I blame myself for driving a SUV...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Recent Articles

Rage On!

Jake LaMotta is dead at age 95. Of the best, he was the last standing. By Andrew J. Pridgen Several times over the course of this...

As a Giants fan, this season was, by far, the most...

...Without a doubt. By Andrew J. Pridgen It sounds silly to say that my favorite San Francisco Giants season dating back double-digits is the one where...

California Baseball Weekly: This Is It

Every week during the 2017 season, we’ll check in with California’s five MLB teams. Who’s up? Who’s down? Who has the cheapest ticket this...

Pints and Picks Week 3: It certainly doesn’t get any better...

Each week, during college football season DPB’s Kyle Magin and Andrew J. Pridgen pour on the prose with Pints and Picks™. Who to wager...

ESPN is wrong again, this time on the wrong side of...

ESPN gripping for advertiser dollars doesn’t realize that censuring an employee for speaking the truth only further alienates the majority of its viewers. By Andrew...