Friday, May 24, 2019

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Don’t go to Yosemite this summer

Your family’s summer Yosemite National Park trip is well-intentioned and stupid. By Kyle Magin Unless you’re pulling a mid-week visit and staying in the high country—which, let’s be honest, is only satisfying and/or possible for your most granola/well-funded/unemployed friends—you’re visiting the world’s most-visited national park with everyone else who has a weekend free this summer, which means literally everyone. You’ll sit in...

Squaw expansion draws ire misspent on predictable talking points…not the task at hand

Tahoe Basin residents, environmental freedom fighters and nostalgia whores fighting KSL Capital Partners on the proposed expansion and re-imagining of Squaw into a Redwood Shores-type skyline, a milquetoast multiplex, an office park-ean upcropping of 10-story units which look like a combination of Salt Lake’s flavorless skyline and an Extended Stay America off The 680, with a bit more manufactured...

Born to run (and be a mom)

It is oft said every journey starts with a single step. That’s not true. It starts with three. By Andrew J. Pridgen I was on time or early for all of Robin’s OB appointments while she was pregnant — a first for me — with the exception of the 40-week. She told me that morning I didn’t have to go, that the last...

USFS officials are clearly ignoring the fact that they stumbled upon a mass murder scene at Lake Shasta

The 2016 Slaughterhouse Island massacre is second only to obscene data overages caused by Snapchat as a parent’s worst nightmare. By Andrew J. Pridgen The internets grew a new tail Tuesday from posted pictures of a University of Oregon outdoor school field trip turned deadly orgy of careless bottled water discarding on a spit of land called—ready—fucking Slaughterhouse Island at...

Locals and Conservationists May Have to Make a Deal with the Devil to Save Squaw

How to un-fuck Squaw Valley. (Click here to see why it's fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a party line that is completely out of step with the community, with the environment and with industry trends. Wirth’s employer is currently stopping just...

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

Having already sold their souls, now the GOP wants to put public lands on the auction block

Along with cultivating fear, hatred, demagoguery — and the abandonment of all common sense, reason and facts, the GOP also wants to sell off to the highest (or lowest?) bidder our public lands. Written by Kyle Magin Asserting strong sentiments on public land use, at this particularly perilous point in U.S. history, feels frivolous. Being a hunter, hiker, camper, Sierra Club member...

Something was a little off in Sochi

You've experienced this, right? You walk into a party and everything seems pretty normal. There’s a table with party snacks — seven-layer dip already demolished with tortilla chip scrape marks on the side of the pan. Spinach dip in the hollowed-out bread bowl cooled to an inedible pot of dried cheese and green. Solo cups teetering at the end next...

The Earth is thawing out the next five unstoppable human-destroying plagues at this very moment and all people can talk about is effing Donald Trump, Ryan Lochte and Colin...

...We are all guilty I suppose. By Andrew J. Pridgen We peeps do a really good job of really fucking up priorities on a regular basis. Owe three months rent? I’ll just put that jacket on the card….and maybe some T-bell. Hello Crunchy Cheesy Core Burrito™. Building’s burning down? Where the fuck is my phone? (Have you seen my fucking phone?) Can we sit...