Friday, July 28, 2017

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

GoPro landed in Squaw Monday to debut more shit you don’t need to film the shit you’re not capable of doing

And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to be worth as much as the waterproof casing you bought for your 2011 GoPro model which you thought you were going to...

What to expect when you’re expecting a battle: Keep Squaw True community organizers are already planning next steps in fight to save Squaw from absentee developers

Placer County Supervisors showed little regard for what residents of the Tahoe Basin want in a development by approving a 760-unit Martis Valley West project in October. A lawsuit soon followed. They are now expected to kowtow to current Squaw owner KSL’s mid-20th century mountain-town-as-airport-Hilton vision for Olympic Valley 9 a.m. Tuesday, Nov. 15 in Kings Beach. How it...

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

Squaw Valley’s Private Equity Firm Ownership Complains About Internet Trolls By Trolling the Internets

Dear KSL, Why do you have to ruin an already awful week on your mountain...with more awfulness on the internets? And why do you pretend you’re the victim? You, after all, never pay taxes. Oh, and what the fuck is a “massive 23 foot storm”? Is that like a misbegotten Point Break reference or something? By Andrew J....

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

This year, I will not buy any new ski gear

...At least I’ll try not to. Promise. Maybe. By Andrew J. Pridgen I recently mentioned how much I look forward to rely on POWDER's annual buyers' guide/kick-off issue dropping into my mailbox of floating as if by magic carrier owl onto a news stand. I like everything about it. It is one part guilty pleasure, one part aspirational guide to living...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Outside Bozeman poorly attempts to address ski town rape culture in terrible Trump era post-election archive post

Whether irresponsible, ignorant or just poorly timed, one mountain town lifestyle magazine's quest for Friday click bait backfires. By Justin Broglio Here’s one you may have missed on the internet yesterday. (Note: Not fake news). In a very poorly thought-out attempt to possibly lighten the mode in our country or strike a “conversation” about how women are constantly sexualized, threatened and treated...

Though the industry hints at skipocalypse, no real action is being taken to prevent the sport’s — and planet’s — demise

Attempting to solve skiing's toughest question: How can I enjoy the sport when it’s the end times? By Andrew J. Pridgen Several years ago, I was alone trolling around Deer Valley’s Empire Canyon on a Tuesday morning. The night before had delivered eight inches of new snow and by 10 a.m. the clouds had parted to let in some rare,...

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