Tuesday, May 23, 2017

JT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw corporate overlords

And we rebut Holmes' well-timed appeal to the public prior to Placer County Supes' Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for Squaw. By Andrew J. Pridgen Say it ain’t so JT. Like basically everyone else on this ever-revolting, ever spinning green and blue marble, I am a fan of JT Holmes...

Squaw Valley Ski Holdings, LLC introduces a ‘life-size replica’ Christmas village inspired by plans for new ‘larger-than-life-size’ ski village that will probably never get built

Make it a stocking stuffer, as long as your feet are the size of Coit Tower. For Immediate Release Dec. 22, 2016 – Squaw Valley Ski Holdings, LLC, in an effort to bring forward additional holiday mirth for supporters of the Village at Squaw Valley redevelopment project, has come up with what every skier totes has no idea he really...

The time has come to boycott Squaw Valley USA

They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of trolling. Of doing the exact wrong thing when we should be doing the right thing. Of taking the easy way out. Over the last few weeks America...

Squaw CEO Andy Wirth is the Aaron Sorkin of terrible emails

Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew J. Pridgen Whether it’s “confirming the prevailing wisdom” (<-- my favorite #wirthline to date; how does one confirm such ambiguities?) that Olympic Valley residents shouldn’t have the power to incorporate or his latest offering attempting to muzzle board members while wearing...

What lovely timing for a giant structure fire for Homewood’s ownership group

With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud ...but… By Andrew J. Pridgen Homewood Mountain Resort will suspend all skiing activities Wednesday after a fire broke out at the resort’s south lodge shortly after 3 a.m. The two-alarm fire decimated the building...

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

Let’s host a Winter Olympics in a city with more than 1 million impoverished mole people, no clean water or air, zero chance of snow and venues more than...

The mistake of Beijing as host of the 2008 summer games is all but forgotten in wake of disastrous decision to award the 2022 winter games...to Beijing. BTW, has the Olympic Torch ever been used to light a city on fire? By Andrew Pridgen The IOC this week chose Beijing to host the 2022 Winter Olympics based on the 2008...

Though the industry hints at skipocalypse, no real action is being taken to prevent the sport’s — and planet’s — demise

Attempting to solve skiing's toughest question: How can I enjoy the sport when it’s the end times? By Andrew J. Pridgen Several years ago, I was alone trolling around Deer Valley’s Empire Canyon on a Tuesday morning. The night before had delivered eight inches of new snow and by 10 a.m. the clouds had parted to let in some rare,...

Meet John Snow: A Ski Movie for the Rest of Us

Below is the pitch for Meet John Snow: A Ski Movie for the Rest of Us. I’m hoping for Wes Anderson to get attached as he handled the skiing during the giant slalom with puppets climax in The Grand Budapest Hotel much better than Ridley Scott would have. Anderson also said he’s interested in making a James Bond movie...

Locals and Conservationists May Have to Make a Deal with the Devil to Save Squaw

How to un-fuck Squaw Valley. (Click here to see why it's fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a party line that is completely out of step with the community, with the environment and with industry trends. Wirth’s employer is currently stopping just...

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