Sunday, February 18, 2018

The facts about the facts about the Village at Squaw Valley Redevelopment Plan

Just the facts. By Andrew J. Pridgen My first boss and mentor ran a political PR firm in San Francisco. During my first week on the job, we were hosting a cocktail party for Mayor Willie Brown to launch a clean drinking water proposal for the city. He pulled me aside at the event and gave me three pieces of can’t-go-wrong advice...

JT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw corporate overlords

And we rebut Holmes' well-timed appeal to the public prior to Placer County Supes' Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for Squaw. By Andrew J. Pridgen Say it ain’t so JT. Like basically everyone else on this ever-revolting, ever spinning green and blue marble, I am a fan of JT Holmes...

How to remember Erik Roner’s life without focusing on his death

Truckee resident Erik Roner, 39, died Monday in a skydiving accident at Squaw. The incident was the equivalent of a NASCAR driver perishing in a head-on on the way to the store to grab a gallon of milk. That said, Roner was a guy who lived without limits and died within them. I only hope his life is recalled...

Stay woke folks, because Old Man Winter may be permanently asleep

La Niña is about to ghost winter in the West like a Tinder match. By Andrew J. Pridgen Much of the Tahoe Basin woke up Monday morning to a dusting of snow covering the scorched landscape like powdered sugar sprinkled over burnt French Toast. Let’s stop and look for a moment, shall we? https://twitter.com/squawalpine/status/788032012623892480 https://twitter.com/KirkwoodMtn/status/788049612695220225 https://twitter.com/Northstar_CA/status/788437336946200577 And even one in black and white: https://www.instagram.com/p/BLqzKnABlVW/   ...You get the...

What to expect when you’re expecting a battle: Keep Squaw True community organizers are already planning next steps in fight to save Squaw from absentee developers

Placer County Supervisors showed little regard for what residents of the Tahoe Basin want in a development by approving a 760-unit Martis Valley West project in October. A lawsuit soon followed. They are now expected to kowtow to current Squaw owner KSL’s mid-20th century mountain-town-as-airport-Hilton vision for Olympic Valley 9 a.m. Tuesday, Nov. 15 in Kings Beach. How it...

How is skiing vs. snowboarding still a thing?

Oh, Gapers with lawyers. That’s how. By Andrew J. Pridgen Full disclosure: I snowboard and I ski. I am equal parts obsessed with Shane and Jeremy. ...And most people I know who have lived or done any significant time in mountain towns can do both. Many can also mountain bike, skate ski, classic ski, tele ski, snort wasabi and still belt out Private...

How will the ski biz survive the mass-exodus of white people when all its marketing is pandering…to white people?

Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing materials look like winter at the Eagle’s Nest. I recently perused the websites of every major ski resort in the U.S. and Canada west of the Mississippi....

Squaw Valley’s Private Equity Firm Ownership Complains About Internet Trolls By Trolling the Internets

Dear KSL, Why do you have to ruin an already awful week on your mountain...with more awfulness on the internets? And why do you pretend you’re the victim? You, after all, never pay taxes. Oh, and what the fuck is a “massive 23 foot storm”? Is that like a misbegotten Point Break reference or something? By Andrew J....

Looking for a job in Tahoe? The North Lake Tahoe Resort Association’s high-end search for a vengeful mouthpiece has begun. Typos in resume optional, but recommended.

It's human 'N'ature to not want to work very hard unless it comes to picking fights with local media and ghost writing press releases taking credit for things that would have happened anyway. Written by Kyle Magin It takes $42,000 to hire a bully. That’s how much Sandy Evans-Hall, the CEO of the North Lake Tahoe Resort Association, got in taxpayer dollars...

Longing for the glory days of (Ski) Porn

Like all of porn we've gotten so used to the ridiculous that the sublime is now nostalgia. In other words, in today's ski porn the money shots just aren't the same. By Andrew J. Pridgen Fall is Ski Porn season. This year especially, I'm having a difficult time reconciling my addiction. For those unfamiliar with the genre, Ski Porn isn't a bunch of...